my role

Drawing inspiration from this year's gala slogan "Create, Refresh, Stay Youthful" (创造, 刷新, 正年轻), I brought my concept to life through a range of mediums and scales, from printed graphics to digital animation, from small stickers to stadium screens, and from marketing promotions to performance VJ.

My concept revolved around three key elements: an infinite sign to symbolize boundless creativity, a refreshing sign to evoke a revitalized state of mind, and a pink planet to represent youth and the future. To emphasize these elements, I employed three distinct color schemes, each bold and bright in its own right.

The final design successfully amplified the gala slogan, energizing the audience and elevating the school's public image in the eyes of the external press.

Creative directing

Fudan Graduation Gala Night ’19